The Strategist’s Notebook
Depth beats speed — knowing a buyer is slow, close work, and this page reads like it was.
the hero shows a fully-written sample buyer persona with hand-style margin notes; hovering a margin note highlights the source line and traces persona → observation → report section.
Open concept →The Interview
Knowing buyers starts with being asked good questions — this page listens before it talks.
the hero IS a conversation that assembles a live report preview from your answers; “Steal a sample” plays a scripted 20-second sample interview.
Open concept →The Map Room
Buyers are territory, not targets — come survey the land.
a hand-drawn SVG map of the buyer’s world; hovering regions reveals real sample report copy; the section picker is the map legend and a “You are here” pin moves as you pick.
Open concept →The Workbench
Bold is fine, shouting is not — a workbench, not a billboard.
rubber-stamp labels, a hand-drawn SVG buyer portrait pinned with masking tape, and a Generate button built as a press lever that stamps “CHARTED” onto the preview.
Open concept →The Synthesis
Strategist’s Notebook warmth with the Interview’s ear — a document that listens, not a chatbot.
the guided case file: four questions asked one at a time, margin notes reacting as each answer lands, a chapter picker with Personas always in, and a plain-spoken review before you generate — a document that listens, no chat bubbles anywhere.
Open concept →