Know Thy Buyer reads your product and maps the person on the other side — their week, their worries, their wallet. Then it hands you a 9-section plan for reaching them, written like someone who actually listened.
Fully automatic once your product is in. No worksheets, no interviews, no blank pages.
Dana's no-show math is the whole pitch: 80+ sessions a week at roughly $5 a head lost is ~$400 a month walking out the door — and she already knows it, because she re-books those gaps by hand every Sunday night.
Her real objection isn't the price. It's that her coaches won't adopt another app — two of her six still take bookings over text, and anything that adds a step for them dies in week one.
So the first move isn't a feature list. It's a 14-day pilot framed as "your Sunday nights back", installed on Dana's phone first, with the no-show follow-ups doing the proving before any coach has to learn anything.
This is what all 9 sections do: turn one product into one buyer's whole world, then into a plan.
Every report ships the same nine. No filler, no fluff — each one earns its place on the bench.
The one-page verdict: who the buyer is, why they buy now, and the single move to make first.
Dana and her lookalikes, drawn from how they actually work — not demographic Mad Libs.
Sunday-night rebooking panic → a friend's recommendation → the 14-day pilot. Every step, mapped.
Where Dana already hangs out: studio-owner Facebook groups, the Mindbody ecosystem, local fitness events.
The booking platforms, the software she pays for, the coach she follows — borrow their credibility.
The sequencing: pilot on Dana's phone first, proof in the no-show numbers, then the team rollout.
"How to reduce no-shows fitness studio" — the exact searches she'd type at 11pm, answered.
Why the generic schedulers lose: they were built for salons, and they make her coaches do the work.
Three conversations and one pilot metric that prove or kill every assumption in the report.
Describe your product. The report builds itself — all 9 sections, in minutes.
One honest description is all it takes. Here's Dana's sample, already loaded.
← pull the lever and watch it land