Know Thy Buyer

Know Thy Buyer as Thyself
a field survey, not a funnel

The Map Room

Buyers are territory, not targets. Below is Dana’s world, surveyed in nine regions — one per chapter of the buyer report. Walk the map. Tap a region. Come survey the land.

Budget Lowlands — $400/mo leaking to no-shows here be no-shows Base Camp start here — locked on Objection Cliffs “my coaches won’t adopt another app” “my clients hate downloading things” The Trail Signal Fires The Trust Archipelago The Ford the crossing — 14-day trial Town Criers Rival Territory generic schedulers + “we just use texting” Scout’s Report The Summit N YOU ARE HERE

Choose a previous expedition

Pick one to load it into the surveyor’s notebook — or write your own buyer in a sentence.

fully automatic once the buyer is in — nine chapters, zero forms after this

Field Log

notes from the surveyor’s notebook — human proof, in Dana’s own territory
Day 1 — 7:04am

Arrived at Dana’s studio between classes. The “schedule” is a clipboard, three group texts, and whatever Dana remembers. She books on paper while spotting a client.

Day 3 — trade counter, after hours

Dana lost two members this month — not to a competitor, to friction. “Nobody quits fitness over a form,” she said. “They just don’t come back.”

Day 6 — three owners, unprompted

Same complaint, three studios: no-shows. The number floats between $300 and $500 a month. Dana’s $400 sits right in the middle. This is not her problem — it is the territory’s.

Day 9 — her lead coach, quietly

“I don’t read the reminder emails either.” SMS or it didn’t happen. Noted in the margin, underlined twice.

How the survey works

i.

Describe your buyer

One paragraph, or pick a previous expedition. That is the entire input.

ii.

We chart the territory

Nine regions, mapped in minutes — personas, journey, channels, trust, the play, content, rivals, validation, and the summit brief.

iii.

Read the survey

Nine chapters, every claim pinned to your buyer’s world. No filler, no flattery, nothing invented.