Know your customers
before you build.
Describe your product and get a full customer-discovery report: who buys it, how they decide, where to reach them, and the exact play to win them. Works for SaaS, physical products, local services, and professional services.
Three steps. Zero homework.
You bring a product idea — even a rough one. The tool does the research legwork and hands you a report you can act on today.
Describe it
Tell us what you're selling in a sentence or two. A rough idea is fine — clarity comes later.
Add context
Who you think the customer is, where you operate, what you've tried. Optional — but it sharpens everything.
Pick your sections
Choose the insights you want. Personas are always on — every other section is built from them.
Eight sections. One playbook.
Each section is written from the one before it, so the segments stay consistent from personas all the way through validation.
Customer Personas
Who they are, what they want, and what keeps them up at night.
Buyer Journey
Every step from "never heard of you" to happy repeat buyer.
Marketing Channels
Where your buyers actually hang out — and how to reach them.
Who Already Owns Their Trust
The voices they already trust, mapped and ranked.
The Play
Your concrete go-to-market play, built on the trust map.
Content & Search Strategy
What to publish and what to rank for, stage by stage.
Competitive Positioning
How you stack up — and the gap only you can own.
How to Validate This
The cheapest tests that prove (or kill) your riskiest assumptions.
Executive Brief
Not sure what to type? Steal a sample.
Pick one — it drops into the analyzer below so you can see exactly how the tool thinks.
← pick one to preview it here