You don't know who your buyer is.
You're paying like you do. Know Thy Buyer builds your buyer report from evidence across 1,000+ industries: who actually buys, what moves them, and the businesses, creators, and communities they already trust, who can put you in front of them.
Not a data list. Not a chatbot guess. A determination, with receipts.
Free report · 5-report pack $49 · Full depth $19/mo
01 · Everyone else sells you one half.
Apollo, Clay, and ZoomInfo assume you already know your buyer, then sell you data about them. Chatbots give you confident-sounding guesses. Know Thy Buyer is the step they all skip: the determination.
Their half: data about buyers you name
Lists, enrichment, and intent signals about buyers you have to identify first. Useful, if your guess about who buys is right. Founders are routinely wrong.
Both halves: only here
Where your customers are, computed from your market's structure, plus the trust partners whose endorsement actually brings them to you.
- Named personas with roles, pains, and buying context
- Honest verdicts, including segments the data doesn't support
- Your hypothesis, tested. Never just mirrored back at you.
02 · Trust partners: who brings them to you
Borrowed trust converts better than cold outreach. A partner isn't just another business. Trust transfers from three kinds of sources, and Know Thy Buyer is the only tool that enumerates all three.
Businesses
Companies that have your customers, but aren't your competitors. Same buyer, no rivalry: the natural two-way referral.
A home-warranty broker for a residential plumber: same homeowner, zero competition.
People
Creators, community leaders, and key persons whose word your buyers already trust. One endorsement beats a hundred cold emails.
The neighborhood investor-group leader every remodeler wishes they knew.
Places
The gathering points where your buyers cluster: trade groups, schools, churches, industry hubs. Each with a named occasion and why their leadership would say yes.
A new-homeowner workshop at the community center, proposed as a member benefit.
03 · Evidence trails, not black boxes
Every claim traces back to a source you can check. Thin evidence is marked thin, never padded.
42
Sources cited in a typical report. Every one checkable.
3
Marked thin. We would rather tell you what is thin than fake it.
0
Hallucinations shipped. Unverified stays unverified, and the report says so out loud.
And when it is done, take it with you: a full PDF for humans, and JSON export your agents and tools can act on. Share links send the findings, not a login.
04 · One input. Three layers. Both halves.
You describe your business once, on a single form. The system finds where your customers are, and the trust partners who bring them to you.
Discover
Your business is mapped against real buyer evidence: where customers actually gather, not where you guessed.
Determine
Buyer roles are computed from industry structure. Each persona is rated supported, thin, or unsupported, including the audience you named.
Deploy
Trust partners in all three kinds, ranked with concrete first steps. Export as PDF for humans or JSON for your agents.
05 · Proof, not promises
We blind-tested Know Thy Buyer reports against a generic LLM baseline. Five businesses, five wins, judged on specificity, groundedness, and actionability.
| Test | Know Thy Buyer | Generic LLM |
|---|---|---|
| Blind quality-gate matchups (SaaS CRM, plumbing, mushroom coffee, fractional CFO, dental implants) | 5 wins | 0 wins |
| Mean margin | +7.0 points per matchup | — |
| Auto-fails | Zero | — |
| Finds your buyer without you naming them | Yes | No |
| Trust partners: businesses, people, places | Yes | No |
| Every substantive claim source-linked | Yes | Partially |
Three ways in, priced for how you work. Free: one full report. $49: a 5-report pack, one-time, no subscription. $19/mo: unlimited reports, cancel anytime.
Know where they are. Know who brings them.
One form. One submit. Your complete buyer report: both halves, grounded, verdict'd, and ready to act on.
Free report · 5-report pack $49 · Full depth $19/mo
Know Thy Buyer as Thyself.