Know Thy Buyer

Build your report.

Describe your product and answer one short form. Know Thy Buyer returns a full buyer report: personas, journey, channels, intermediaries, competition, content, and validation. So you can go to market with evidence, not guesses.

No account needed · 9 insight sections · ready in minutes

About you

Two quick taps. This tunes the report to your situation.

Who you are

Founder (I'm building this company) Marketing agency (I do marketing for clients) Solopreneur (It's just me) Small business (We have a team and customers)

Where the business is at

Idea (No product yet) Pre-launch (Building, not launched) First customers (Live, finding traction) Growing (Have customers, growing) Scaling (Established, expanding)

Your product

Describe your product or service

What you sell, in your own words.

Who do you think your customer is?

A hypothesis is fine. You don't need customers yet. The report tests this. It never just mirrors it.

Where do you operate?

A city, a state, a country, or online. This changes which channels make sense.

What have you already tried?

Leave blank if nothing yet.

Your business website (optional)

If you have one, we read it as evidence. Empty or dead never blocks your report.

Report sections

Nine sections, each written from the one before it. Personas is always included.

Executive BriefThe bottom line, first: verdict, key segments, and next steps on one page. Personas ★ always onWho they are, what they want, and what keeps them up at night. JourneyEvery step from "never heard of you" to happy repeat buyer. ChannelsWhere your buyers actually hang out, and how to reach them. Trust partnersThe voices they already trust, mapped and ranked. LeverageYour concrete go-to-market play, built on the trust map. ContentWhat to publish and what to rank for, stage by stage. CompetitionHow you stack up, and the gap only you can own. ValidationThe cheapest tests that prove, or kill, your riskiest assumptions.

One form, one submit. Nothing conversational. In this preview, submitting opens the sample report.