Product Insight Tool

Discover Your Customers

Works for SaaS and software, physical products, local services and professional services.

Describe your product or service

Add context — optional, but sharpens the results

Who do you think your customer is?

A hypothesis is fine. You don't need customers yet.

Where do you operate?

A city, a state, a country, or online. This changes which channels make sense.

What have you already tried?

Select insights to generate: Customer Personas — everything else builds on this Buyer Journey Marketing Channels Who Already Owns Their Trust The Play Content & Search Strategy Competitive Positioning How to Validate This