Customer discovery, done with rigor

Know your buyers as yourself.

Describe your product and answer one short form. Know Thy Buyer generates a full buyer report — personas, journey, channels, competition, and validation — and tests whether the audience you named actually holds.

$19/mo Pro · 10 free full reports per month

Buyer report · Sample

VerdictYour stated audience holds — with one segment you didn’t name.

  • Operations directors, mid-market ICP fit 0.91
  • Agency owners, 5–20 people ICP fit 0.84
  • Founders pre-product-market fit ICP fit 0.62
9Report sections
42Evidence citations
DeepEvidence depth
$19/moflat Pro pricing
10free full reports / month
9report sections
PDF · JSON · Markdown · CSVexports, plus share links

One form. One report.

Everything happens in a single pass — no drip of questions, no wizard.

  1. 1

    Describe your product

    State what you sell and the audience you believe buys it.

  2. 2

    Answer one short form

    All questions up front, one submit — nothing arrives in installments.

  3. 3

    Get your buyer report

    Personas, journey, channels, competition, and a verdict on your audience hypothesis.